The module introduce students to the concept of entrepreneurship, and analyses the essential attributes of a successful entrepreneur in the context of the hospitality and tourism industry.

Students will learn the process of how to create a new venture.

As a framework for this, the business planning process is used and students develop the essential parts of a business plan as a useful vehicle to achieve this goal. Students will work in teams to launch companies, working through issues of market analysis, competitive positioning, team building, product life-cycle planning, marketing strategy, sales channel analysis, financial planning / control, and funding considerations.