The course is one of the most practice-based courses of the program, and concerns the introduction to the basic techniques of analysing and composing image and video. The course consists of both theory and labs, and requires study and practice at a constant frequency during the week, also in hours other than the ones during the lectures. In the theoretical part, the basic tools of representation and its analysis are presented, as well as subjects concerning the history of video, and terms regarding visual communication and the narratives. The focus of the course is mostly on film, without disregarding other audiovisual productions. In this context, moving images are analysed, not only from films and documentaries, but also advertisements. During the lab hours, students are required to apply what they have been taught in theory, and create simple original video projects.