Agile and Sustainable Marketing Strategies (XDM_522)
Agile marketing is an approach to marketing that uses the principles of Agile project management to improve flexibility, speed, collaboration, and responsiveness to change. It focuses on quickly delivering marketing campaigns, testing strategies, and adapting based on real-time feedback, allowing teams to better meet customer needs and adjust to market trends.
Sustainable marketing is a business approach that seeks to create value for customers while considering the long-term impact on society, the environment, and future generations. It emphasizes promoting products or services in ways that are socially responsible, environmentally friendly, and economically viable.
Sustainable marketing is a business approach that seeks to create value for customers while considering the long-term impact on society, the environment, and future generations. It emphasizes promoting products or services in ways that are socially responsible, environmentally friendly, and economically viable.
Internet-of-Things (IoT) in Marketing (XDM_513)
The purpose of this course is to familiarize students with IoT devices and solutions and emergent technologies such as X-realities, mobile apps, etc. and will explore both their marketing and their uses for consumer behaviour and market intelligence gathering and analysis, customer service and relationship management across physical and digital touchpoints, product and service design, delivery, and quality monitoring.
The objective is to prepare students who will be able to lead organisations to embrace cutting-edge and emergent tools for providing unique, personalised, meaningful, and, ultimately, successful consumer experiences as well as solutions to current social and environmental problems.
The objective is to prepare students who will be able to lead organisations to embrace cutting-edge and emergent tools for providing unique, personalised, meaningful, and, ultimately, successful consumer experiences as well as solutions to current social and environmental problems.