The purpose of this course is to familiarize students with IoT devices and solutions and emergent technologies such as X-realities, mobile apps, etc. and will explore both their marketing and their uses for consumer behaviour and market intelligence gathering and analysis, customer service and relationship management across physical and digital touchpoints, product and service design, delivery, and quality monitoring.

The objective is to prepare students who will be able to lead organisations to embrace cutting-edge and emergent tools for providing unique, personalised, meaningful, and, ultimately, successful consumer experiences as well as solutions to current social and environmental problems.